Onsurity Editorial
August 22, 2025
8 min read
4Table of Contents
Mid-sized businesses in India are facing a significant talent shortage, with nearly 80% struggling to hire the right talent. In order to scale upmarket and grow, these businesses require the right resources and a dedicated workforce. Between mitigating the attrition and churn costs, that focus often dwindles and halts operational efficiency. So, how can SMEs attract the right talent, reduce attrition, and shape the work culture to align business goals with their teams’ goals? The answer is Employee Benefits!
‘Employee benefits’ is the missing piece to strengthening the talent acquisition funnel. Specifically, for medium and small businesses, a strategic approach towards hiring and retention can be a real game changer. When it comes to employee benefits, SMEs either opt for enterprise-level solutions that drain their operational capital or offer no benefits, contributing to the loss of talent. This is where an intermediary like Onsurity can bring value and fix the broken talent acquisition funnel.
Onsurity is a health and wellness benefits provider in India that caters to micro, small, and medium businesses, offering customised and flexible solutions to help build highly engaged and productive teams. Onsurity offers both long-term benefits (including health insurance, personal accident cover, and term life insurance) and short-term benefits (including mental health, fitness, dental, and wellness support). These benefits can be cherry-picked and customised by mid-sized businesses to build an employee benefits package that matches both their organisational and business goals.
These benefits are now becoming increasingly non-negotiable as employees prioritise benefits over high-paying jobs. According to a recent report, long-term benefits such as health insurance, maternity/IVF support, retirement planning, and educational support are highly valued among 74% of employees in India. Not only that, but short-term benefits like fitness memberships and mental health care are becoming a cornerstone of any thriving and modern workplace.
These benefits are often bundled together and come at a great cost to companies. However, providers like Onsurity have made these benefits more accessible to SMEs. If you are a business owner or HR leader at a mid-sized organisation, then this blog is for you. Read on as we help you understand how Onsurity is helping businesses like yours ramp up their talent acquisition and scale business efficiency with the help of employee benefits.
Why Health Insurance And Wellness Benefits Matter to Employees?
Now more than ever, employees are seeking health and wellness benefits from their employers due to rising healthcare costs, increasing workplace stress, and the evolving needs of a modern workforce. Here are three critical data points that highlight this shift in expectations:
1. Rising Medical Costs
India’s medical inflation is at an all-time high of 14%, placing a significant burden on out-of-pocket expenses. Employer-sponsored health insurance can ensure that employees receive timely and quality care without increasing their financial burden.
2. Reduced Burnout and Absenteeism
3. Critical Job Factor
Why Employee Benefits Like Health Insurance Are Important for Mid-Sized Companies?
1. Boosted Employee Retention & Hiring Edge
Employee benefits, specially health and wellness benefits, create a great pull for hiring and retention efforts. With the increasing lifestyle and healthcare costs, employees are relying heavily on their employer-sponsored benefits like health insurance, mental health support, and fitness memberships. Not only are these top perks to offer, but they also give employers a hiring edge over other fast-growing businesses.
2. Improved Work Productivity And Employee Engagement
When employees feel financially protected and cared for, they are more likely to engage at work. Better access to preventive care, treatment, and mental health support can nip the issues in the bud and proactively reduce absenteeism at work. When employees are healthy and not distracted, they are also more productive.
3. Scalable Plans Built for Growth
4. Tech-First Convenience for HR/Admins
Talking about adding/removing members, new-age benefits providers offer tech-first advantages for HRs and admins of mid-sized organisations. From managing member onboarding to claims, everything can be managed using a digital dashboard. No need to burn the midnight oil over filing paperwork or chasing stakeholders seeking approvals. This can be particularly useful for HRs who juggle multiple tasks daily.
Also read: Top 15 Employee Retention Strategies
Understanding The Problem & The Opportunity For Mid-Sized Businesses
The Gap for Mid-Sized Companies
- Only 30-35% of India’s MSMEs currently offer group health insurance, mostly due to cost or administrative complexity.
- Traditional group plans typically cater to a group size of 50–100 employees, locking out mid-sized teams.
The Impact of Digital-First Benefits
- Companies using tech-enabled insurance platforms report 60% faster onboarding and 50% fewer HR escalations.
- Digital-first benefits providers have seen employee claim satisfaction rise by 3x, especially in teams under 200 people.
Let’s talk about how Onsurity’s digital-first health benefits are empowering teams of some of the fastest-growing organisations in India.
Suggested read: 10 Reasons Why Companies Should Offer Health Insurance To Employees
7 Ways Onsurity Is Helping Mid-Sized Businesses With Employee Health Benefits
1. Cost-Effective and Transparent Pricing
While most insurance providers have a high entry price per employee (average cost per employee is Rs. 15,000), Onsurity’s group insurance pricing is among the most affordable and flexible in India, specially for MSMEs. In addition to the low entry price, Onsurity also offers a monthly subscription model and comprehensive coverage that sets it apart from traditional providers.
Additionally, the payment can be made on a pro rata basis, which means the employer only pays for active employees each month. If someone joins or leaves, billing adjusts instantly.
This payment flexibility and transparency make financial planning simple and predictable.
2. Tailored Coverage And Benefits
Lack of customisation is a big problem that Onsurity is solving for the MSMEs. The traditional insurance providers lock teams below 200 members out due to their standard coverage.
But Onsurity tailors coverage and benefits to suit the specific needs of your business. Right from the insurance amount to the add-ons, everything and anything can be crafted to perfection for your team’s specific requirements. Not only does this offer great personalisation, but it also sits well within the operational budget of your growing business.
3. Easy Digital Onboarding and Management
Onsurity is 100% paperless! Say goodbye to tons of paperwork and the tedious manual approval process. All stakeholders can be managed digitally via the intuitive HR/admin dashboard and team member app. This simplifies the approval, tracking, and claims assistance, making trivial tasks feel easy like a breeze.
4. Access to Wellness and Preventive Care
You no longer need multiple vendors for managing insurance and wellness, as Onsurity does it all. A truly one-stop employee benefits solution that offers your team a comprehensive suite of wellness benefits like mental health support, dental care, fitness memberships, telemedicine, and OPD. The entire ecosystem is available at the touch of your team’s fingertips. Keeping them healthy and focused!
5. Comprehensive Business Coverage
In addition to managing employee benefits, Onsurity also provides a comprehensive suite of business insurance solutions that can protect your business from financial losses and liability claims that occur during the day-to-day operations of your business. This unifies a significant effort into a single ecosystem and improves the operational efficiency of your fast-growing business.
6. Dedicated Support and Claims Assistance
From onboarding to claims, Onsurity’s dedicated support team is available 24/7 via app and helpline. Enjoy a fast, smooth claims process without the hassle of third-party agents. Your employees get the help they need when they need it.
7. One Platform for All Employee Health Needs
Onsurity’s all-in-one platform brings together insurance, wellness programs, lab tests, and more, accessible through an Onsurity Super app. This not only streamlines administration for HR but also empowers employees to manage their health benefits on the go.
Quick read: How Onsurity Makes Your Employee Benefits Plan Inclusive?
What India’s Fastest-Growing Businesses Say About Onsurity
1. When Onsurity Offered Timely Support for Nymble
“Although the economy is recovering, the mental toll it has had on all of us will continue to stay for some time. A few days back, I called up Kulin Shah to request a mental wellness package for our team. 24 hours is all it took for his team to set it up for us. I haven’t seen a more agile and flexible player than Onsurity in the Employee Wellness space.”
2. When Onsurity’s Claims Assistance Saved The Day At Bombay Locale
“A big shoutout to folks at Onsurity. Kulin Shah has built a delightful customer-first company. Brilliant mate. I am still wondering how you can get the Surgery Amount sanctioned by the TPA in 3 hours. Thanks a ton from Bombay Locale.”
3. When Onsurity Got All Praises From The Team At WebEngage
“Group health insurance schemes are only as good as the claim experience for an individual in need. Shout-out to Onsurity for delivering on that promise. Heard great things from a few team members at WebEngage. Don’t have health insurance for your team? Look them up!”
Ready To Empower Your Team? Start Right With Onsurity!
When your team feels supported, they extend that support right back. This joint effort is what builds a successful business. So, start right with Onsurity’s health and wellness benefit. Provide comprehensive coverage at a reasonable cost and scale as you grow!
Here is a simple 3-step process to get started with Onsurity:
#1. Find a plan that suits your needs, or simply request a custom quote via Onsurity’s website
#2. Lock in the subscription and onboard members using the Teamsure dashboard
#3. Start using Onsurity health and wellness benefits from day 1 via the Onsurity members app
Summing It Up!
By hiring the right talent and retaining your best team members, you create a lasting impact on your business outcomes. This is exactly why fixing the broken talent acquisition funnel is critical! Offering benefits like health insurance and wellness support is not only a great way to improve talent acquisition, but it is also what creates a highly engaged and loyal team.
In a sea of cookie-cutter solutions, your business needs a partnership that empowers, builds, and scales with you! Trust Onsurity to do just that. More than 8,000 MSMEs have already made that choice and observed a significant improvement in employee satisfaction. Now it is your turn to take that leap. Book a demo with Onsurity and experience the new-age Employee Benefits ecosystem first-hand.
